It is one thing to expect to see commercials slammed in between your favorite TV program, and still another thing to be appalled about how low some movie producers will go to get an extra buck by showcasing Pepsi or whatever in their movie. Like McDonald's hosting various titles through their Happy Meals, their gifts making mom and pop spend more money so that their kids can get the newest and greatest plastic goodness which only further warps their minds into wanting to see this movie NOW. And of course what child's bedroom would not be complete with an entire outfit of their favorite movie.

No, we are all used to this. We are not exactly happy about it but then again we have been brain-washed since birth so it is really not something new. I am sure that every once in a while parents gather around in a great circle, a bonfire in the middle of the dining room, to rid themselves of the mountains of hello kitty, Barbie, beanie babies and other mismatched happy meal toys, while chanting...we have to have chanting to make sure that the souls of the plastic demons do not come back to haunt us or impress themselves upon our children once more.

I am not talking about this because unfortunately burning a book would be completely sacrilegious. What I am here to complain about is that some authors have the gall to make sure that we know of their heroine's love of Pringles, or every time they take a sip of Dr. Pepper. I have no interest in knowing of the character's complaint over a particular restaurant serving Coke and not Pepsi. I mean seriously, are the authors getting a little bit of side money or are they just deciding that their book is so horribly bad, they would have to throw in a touch of 'reality' so their readers can feel as if they understand the novel? Are they that desperate? I have never heard of an author getting kickback from a food/drink business from their subtle ads in type but truly, you just never know.

I am wondering when we will start getting plastered with paper advertisements. Or we may get lucky and receive coupons for the newest and greatest and most expensive box of Hershey's chocolates. But knowing corporations, we will have to sign up on their website for junk email and then buy like, ten bottles of their premium product before we get a whole 50 cents off.

Hmm...now my question is, if the book sucks...does it still make a profit if PepsiCo chips in X dollars/percent per sale? I suppose if you are that desperate...