Rating: 4 stars

The Dip is exactly what it says it is: a little book that tells you when to quit... and when not to quit. Marketing extraordinaire Seth Godin has produced yet another treatise on seemingly obvious (but often-overlooked) principles of marketing, job hunting and just about anything else that has to do with influencing others. This is a quick read that drives its point home and then allows you the time to move on to other things - like applying your newfound knowledge to make way for a better path in life!

My best summary for this book is "clinically useful". I'm not sure this book will warrant purchase for your private collection as a repeat reference. However, The Dip is definitely worth a visit to your local library or an extended dalliance at the bookstore.

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Publisher: Penguin Group (USA)
Pub. Date: May 2007
ISBN-13: 9781591841661
Pages: 96pp